Business Development Representative

Job Overview:

A Business Development Representative (BDR) is responsible for identifying new business opportunities, generating leads, and building relationships with existing and prospective clients. The BDR works closely with the sales team to initiate and nurture the sales process, ultimately aiming to generate new machine sales leads, and generate spare parts orders that contribute to the company’s revenue growth goals.  Daily responsibilities also include business to business telemarketing for customer acquisition, retention, and offering of our extensive equipment and parts inventory for existing and growing catalog of business.

Essential Duties and Responsibilities:

• Revenue Generation: Proactively identify and research opportunities through assigned existing book of business.
• Prospecting: Initiate outbound prospecting activities such as cold calling, emailing, and social media outreach to engage with potential leads.
• Qualifying Leads: Evaluate inbound and outbound leads by understanding their needs and qualifying them against company criteria.
• Relationship Building: Develop and maintain relationships with potential clients by engaging them with valuable insights and solutions.
• Scheduling Meetings: Set up meetings or calls between qualified leads and the sales team to advance the sales process.
• CRM Management: Maintain accurate and up-to-date records of interactions with prospects in the company’s CRM system (HubSpot).
• Collaboration: Work closely with the VP of Sales to align strategies, share feedback, and optimize lead-generation efforts.
• Follow-Up: Consistently follow up with potential clients through various touchpoints to ensure continuous engagement and increase the likelihood of closing deals.
• Other duties as assigned.

Skills & Qualifications:

• Communication Skills: Excellent verbal and written communication skills with the ability to engage and persuade stakeholders at all levels.
• Sales Acumen: Basic understanding of the sales process, with the ability to identify pain points and present relevant solutions.
• Research Skills: Strong research abilities to identify key decision-makers and gather relevant information about prospects.
• Self-Motivation: Proactive, goal-oriented, and driven to exceed targets with minimal supervision.
• Problem-Solving: Ability to think creatively to overcome objections and develop new approaches for engaging potential clients.
• CRM Experience: Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales automation tools for tracking and managing leads.
• Team Collaboration: Ability to work closely with cross-functional teams to ensure alignment on lead generation strategies.
• Time Management: Strong organizational and time-management skills to handle multiple tasks and prioritize effectively.

Experience:

• 1-2 years of experience in a sales, business development, or lead generation role is preferred but not always required.
• Experience in B2B sales, SaaS, or tech environments is a plus.

Education:

• A Bachelor’s degree in Business, Marketing, Communications, or a related field is preferred.